Sochi 2014: Channel 4's - Gay Mountain

A few hours ago Channel 4 showed off on YouTube what their creative team, 4Creative, have got up to for the start of the Sochi 2014 Winter Olympic and Paralympic Winter Games. And being Channel 4 - notable for many years of LGBT related programmes - they decided to go gay with their promo.

The 90-second promo which will air on Channel 4, E4, More4 and 4Seven tomorrow (Friday) at 7pm, then at 9pm and 10:30pm tomorrow night on Channel 4 features a "bear" singing a very camp song, Gay Mountain. After watching this... [read more]