A few hours ago Channel 4 showed off on YouTube what their creative team, 4Creative, have got up to for the start of the Sochi 2014 Winter Olympic and Paralympic Winter Games. And being Channel 4 - notable for many years of LGBT related programmes - they decided to go gay with their promo.

The 90-second promo which will air on Channel 4, E4, More4 and 4Seven tomorrow (Friday) at 7pm, then at 9pm and 10:30pm tomorrow night on Channel 4 features a "bear" singing a very camp song, Gay Mountain. After watching this the first time, I thought to myself, "wtf", but then it suddenly grew on me and I actually wish that Channel 4 would've made a full length version of the song... it's very Go West-y.

So, don ya feather boa, put on ya fish-net stocking and sing along to Gay Mountain...

Gay Mountain | Channel 4

Gay Mountain Lyrics

Be fabulous, be free
We honour our Queens
And follow the rainbow which leads to the east

Gay mountain, gay mountain
Be proud on gay mountain
Gay mountain, gay mountain
Good luck Gays, on gay mountain

Mens and all Mens and Womens and all Womens
Come together tonight, sing with pride

Gay mountain, gay mountain
Be proud on gay mountain
Gay mountain, gay mountain
Good luck gays, on gay mountain